A cover letter should be simple to write because you are just telling the employer, "hey! I am here, I am the guy you looking for, kindly hire me". So in a few sentences, explain why you stand out from the rest and why you believe you are perfect for the position. What have you done to help you gain experience related to the job you apply for you can not be applying for marketing manager and not have a single social media account? In Paragraph one, mention the job position you are applying for and how you found out there was a vacancy in the company. Paragraph two, connect your accomplishment with the job requirement. Close the cover letter by thanking the employer for taking time to read your letter as you sum up your qualification for the role you apply for and show interest in attending a live interview.